Diamond Retailers Compared
11 retailers tracked — natural, lab-grown, US, and European. All prices updated weekly from official product feeds.
| Retailer | Commission | Cookie | Network | Specialty | Price List |
|---|---|---|---|---|---|
🇺🇸 Blue Nile | 5% | 30 days | Impact Radius | The default choice for selection and trust | ✓ |
🇺🇸 Whiteflash | 5% | 30 days | Post Affiliate Pro | The cut quality specialist | ✓ |
🇺🇸 Ritani | 5% | 30 days | ShareASale | Online convenience, in-store confidence | ✓ |
🇺🇸 Brilliant Earth | 5–7% | 30 days | ShareASale | The ethical sourcing leader | ✓ |
🇺🇸 Diamonds-USA | 5–6% | 90 days | ShareASale | Best value, no commission cap | ✓ |
🇧🇪 BAUNAT | TBC | TBC | Direct | The EU buyer's default | — |
🇺🇸 Rare Carat | 5% | 30 days | AWIN | AI marketplace — often the lowest price | ✓ |
🇺🇸 Brian Gavin | 7% | Indefinite | Post Affiliate Pro | The other super-ideal cut specialist | ✓ |
🇺🇸 Clean Origin Lab only | 5% | 90 days | Direct | Lab-grown specialist — 90-day cookie | ✓ |
🇺🇸 VRAI Lab only | TBC | TBC | TBC | Premium lab-grown, zero-emission | — |
🇫🇷 Labodiam Lab only | TBC | TBC | Direct (hidden referral links) | European wholesale lab-grown | — |
🌎 North America
Largest selection of GIA-certified natural diamonds online. 150,000+ stones.
Super-ideal cut diamonds with ASET imaging. A CUT ABOVE® program.
Preview diamonds in-store before buying online. 75k+ GIA/AGS certified.
Ethical sourcing leader. Beyond Conflict Free™. Strong lab-grown range.
Veteran online retailer since 1997. Competitive wholesale pricing, no cap on commissions.
AI-powered diamond marketplace. Aggregates wholesale prices. Named #1 US marketplace.
Co-founder of Whiteflash. RARE and BLACK signature brands. 5th-generation diamond cutter.
Lab-grown diamond specialist. 30,000+ loose lab-grown. 100-day returns.
Zero-emission lab-grown diamonds. Hydropowered foundry. Flagship stores in USA, Spain, China.
🇪🇺 Europe
Antwerp-sourced diamonds. No EU import duty. European showrooms.
European lab-grown wholesale. 5,500+ loose lab-grown. Member World Federation of Lab-Grown Diamond Burses.
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